Item no.: 10700087
- Description
Challenge in essence (#)
Challenge is a young and dynamic family-run brand that designs and produces handcrafted tires for performance-oriented cyclists. In its own factory, Challenge uses the very best natural rubber combined with the highest quality silk, cotton, polyester and latex to produce unique high-performance tires, using a handcrafted production technique that to date less than a handful of companies have mastered.
By supporting demanding world-class athletes in the various disciplines of cycling, Challenge has been able to lead the industry with innovations and developments tailored to the specific needs of each segment. Hand-made technology combined with the innovation demands of modern cycling has created products that offer unique features across the entire product line that professionals and enthusiasts at different performance levels alike can appreciate.
Parts of the story (#)
It all started when the Clément factory was closed by Pirelli in the late 1990s. It was a real shame to lose such a unique, famous, high-quality brand of hand-made tubular tires that was raced and ridden by many. Max Brauns saw an opportunity here and decided to take over the factory to remodel it and restart production of the special hand-made tubular tires that are so popular in the market. Licensing the Clément name from Pirelli did not work out. After producing tubular tires for other brands for a few years, Max and his son Alex decided to create their own brand called “Challenge” in 2000. The choice of the name was not accidental, but because creating a new high-quality, hand-crafted tire brand was going to be a real challenge!
Since its inception, Challenge has been a leading designer and innovator in the field of hand-crafted bicycle tires for performance-oriented cyclists. Challenge produces high-quality hand-crafted tubular and open-tire (clincher) tires in its own factory in Thailand, benefiting from the world's best natural rubber and natural latex at the source, where they are grown.
By combining high-performance natural rubber compounds with carcasses made of silk, cotton or polyester of the best origin, Challenge has developed over the years supple, award-winning products with very high thread count (TPI) for all road and off-road disciplines (track, time trial, triathlon, road, gravel, CX, MTB).
With companies and roots in Italy and additional companies in Switzerland, the USA and Thailand, Challenge has grown and established its brand and is currently distributed in around 40 countries worldwide. Since then, other family members have joined the company, which is still primarily a family business.
Challenge is a young and dynamic family-run brand that designs and produces handcrafted tires for performance-oriented cyclists. In its own factory, Challenge uses the very best natural rubber combined with the highest quality silk, cotton, polyester and latex to produce unique high-performance tires, using a handcrafted production technique that to date less than a handful of companies have mastered.
By supporting demanding world-class athletes in the various disciplines of cycling, Challenge has been able to lead the industry with innovations and developments tailored to the specific needs of each segment. Hand-made technology combined with the innovation demands of modern cycling has created products that offer unique features across the entire product line that professionals and enthusiasts at different performance levels alike can appreciate.
Parts of the story (#)
It all started when the Clément factory was closed by Pirelli in the late 1990s. It was a real shame to lose such a unique, famous, high-quality brand of hand-made tubular tires that was raced and ridden by many. Max Brauns saw an opportunity here and decided to take over the factory to remodel it and restart production of the special hand-made tubular tires that are so popular in the market. Licensing the Clément name from Pirelli did not work out. After producing tubular tires for other brands for a few years, Max and his son Alex decided to create their own brand called “Challenge” in 2000. The choice of the name was not accidental, but because creating a new high-quality, hand-crafted tire brand was going to be a real challenge!
Since its inception, Challenge has been a leading designer and innovator in the field of hand-crafted bicycle tires for performance-oriented cyclists. Challenge produces high-quality hand-crafted tubular and open-tire (clincher) tires in its own factory in Thailand, benefiting from the world's best natural rubber and natural latex at the source, where they are grown.
By combining high-performance natural rubber compounds with carcasses made of silk, cotton or polyester of the best origin, Challenge has developed over the years supple, award-winning products with very high thread count (TPI) for all road and off-road disciplines (track, time trial, triathlon, road, gravel, CX, MTB).
With companies and roots in Italy and additional companies in Switzerland, the USA and Thailand, Challenge has grown and established its brand and is currently distributed in around 40 countries worldwide. Since then, other family members have joined the company, which is still primarily a family business.
EU Responsible
Challenge Tires is distributed through:
Brewo srl
Via Petracci, 13
54038 Montignoso (MS)
Italy
Tel. +39 0585 821296
info@challengetires.com
Challenge Tires is distributed through:
Brewo srl
Via Petracci, 13
54038 Montignoso (MS)
Italy
Tel. +39 0585 821296
info@challengetires.com